Social Media Giving Day

What Is Social Media Giving Day?

Created in 2013 by Givver.com and its founder Chris Sommers, Social Media Giving Day encourages people worldwide to use social platforms to raise awareness and financial.

It’s become a global campaign, leveraging Facebook, X, Instagram, TikTok, and more to empower individuals, nonprofits, influencers, and officials to amplify charitable efforts in a one-day digital giving blitz.

Origins & Evolution

• Founded in 2013 by Givver.com, a St. Louis–based nonprofit platform using Twitter to channel donations.

• Backed by local leaders and influencers, it gained official proclamations, setting July 15.

• Over time, the day has evolved into a wider movement, with many campaigns spanning days or weeks.

Why It Matters

1. Mass Reach
   Nearly 5 billion social media users worldwide can turn everyday.

2. Inspiration & Action
   Posts about giving generate real-world impact—for example, 55% of people engaging with nonprofits online went on to act: donate, volunteer, or help local events.

3. Crisis Response
   During emergencies, Social Media Giving Day has catalyzed rapid support—from pandemic relief to disaster recovery.

How It Works

Participants can get involved in several ways:

• Donate online and share the link with your network.

• Start a fundraiser using built-in platform tools (Facebook fundraisers, JustGiving).

• Amplify others by resharing or reposting smaller or grassroots campaigns.

• Create content: videos, posts, or stories highlighting a cause with hashtag #SocialMediaGivingDay.

• Tag and encourage others, inviting them to match your contribution or begin their own giving journey.

Impact & Statistics

• Global fundraising via social media has surged, with platforms like Facebook facilitating over $5 billion in nonprofit donations since 2015.

• Micro-donations (under $10) have become powerful, especially when shared with compelling personal stories.

• Video appeals consistently deliver higher engagement and conversions.

Best Practices for Participants & Organizations

• Plan ahead: schedule your giving posts or campaigns in advance.

• Use visuals: photos and videos enhance storytelling and drive engagement.

• Utilize hashtags & handles: tag organizers to join the broader conversation.

• Thank supporters: follow up with public appreciation to build trust.

Challenges & Considerations

• Noise & Attention: July 15 is just one day—campaigns must stand out amidst content overload.

• Sustained Commitment: One-day giving is powerful, but nonprofits also need ongoing support.

• Platform Limitations: Donation tools vary by region and platform, affecting reach.

• Trust is key: Donors expect transparency. Use reputable platforms like Charity Navigator for credibility.