XXL Magazine

XXL is a prominent American hip-hop magazine that has served as a major voice in the genre since its founding in August 1997 by Harris Publications. It was created to provide deeper insight and a fresher take on hip-hop culture, at a time when The Source and Vibe dominated the market. It quickly gained respect for its in-depth interviews, critical album reviews, and exclusive content.

Content Focus:

XXL covers various aspects of hip-hop culture, including:

• Music and album reviews

• Artist interviews and features

• Rap beefs and controversies

• Hip-hop fashion and trends

• Behind-the-scenes industry stories

The Freshman Class:

One of XXL’s most iconic and influential projects is the “XXL Freshman Class”, launched in 2007. Each year, the magazine selects 10 to 12 up-and-coming rappers who are believed to be on the verge of breakout success. The list has featured early appearances by artists like:

• Kendrick Lamar (2011)

• J. Cole (2010)

• Megan Thee Stallion (2019)

• 21 Savage (2016)

• Lil Uzi Vert (2016)

The Freshman Class issue often includes freestyle videos, cyphers, and interviews, helping boost the profiles of these artists significantly.

Digital Evolution:

While XXL started as a print magazine, it has since expanded into a robust digital media platform:

• XXLmag.com offers daily hip-hop news, exclusive stories, and music premieres.

• The XXL YouTube channel showcases freestyles, interviews, and behind-the-scenes content.

• XXL maintains a strong presence on platforms like Instagram, Twitter, and TikTok, where it engages with hip-hop fans globally.

Ownership Changes:

After Harris Publications shut down in 2016, XXL was acquired by Townsquare Media, a digital media company that also owns other music-focused properties. This transition helped the brand focus more on digital content and reduce print frequency.

Legacy and Impact:

• XXL has played a critical role in shaping public perception of new artists.

• It's respected for being a credible and influential platform in hip-hop journalism.

• Despite a decline in physical magazine sales, XXL remains one of the most trusted sources for hip-hop-related content and emerging talent.